As well as being a successful entrepreneur, Helen has been a venture capitalist and technology executive. She is described as being able to “link the unlinkable,” and having a knack for spotting the signal in the noise. Helen advises senior leaders on how to use technology to hone their decision-making skills and leverage their intuitive strengths using data.
Dave is an experienced entrepreneur, executive, investor, and advisor. At Apple, he was head of software application marketing, where he absorbed Steve Job’s product ethos that design isn't just what something looks and feels like—design is how it works. Dave advises leaders and founders on how to use design and technology to build better businesses.
You already know how to make bad decisions … as do we all. This is the book you've been looking for to help you grow the skills and the confidence to make better decisions more of the time.
Michael Bungay Stanier author of The Coaching Habit and How to Begin
So much research on biases in judgment and thinking; how to make use of it? The Edwards have done just that, distilled the numerous disparate phenomena into a practical guide that you can use.
Barbara Tversky Emerita Professor of Psychology, Stanford University, Professor of Psychology at Teachers College at Columbia University, and author of Mind in Motion
The book takes a novel and creative approach to a problem that has been investigated from every angle. It's refreshing, both in the focus on data and in the clever use of expert recommendations. I'll be scouring it for ideas for my decision-making courses and for my own writing and research.
Steven Sloman Professor of Cognitive Linguistic & Psychologic Sciences, Brown University and co-author of The Knowledge Illusion
“With Make Better Decisions, Helen and Dave have provided an elegant guide for reducing the complexity of the modern digital world that makes decision-making so hard. The 50 nudges they have crafted are instantly useful and serve as concrete techniques for making better decisions by yourself or with others..”
Tim Leberecht Co-CEO, House of Beautiful Business and author of The Business Romantic
What people said about working with Helen and Dave
Helen and Dave delivered a brilliant session for our 500-person advertising team at The New York Times. For businesses not inherently rooted in technology, there is perhaps no phenomena as alluring in its potential, inevitable in its advance and utterly terrifying by virtue of its technical and moral complexity as artificial intelligence. Dave and Helen delivered a uniquely engaging session that addressed this exact complexity and everyone came away from the workshop more optimistic about the role AI will play in their business moving forward.
Zazie Pence, Talent and Culture, The New York Times
I have been involved in executive development and digital transformation for a number of years and can safely say that Helen and Dave's ability to make AI simple and accessible is outstanding. They break down technical barriers so executives can understand new strategic opportunities and the extent to which machines will change people and the way we work.
Paulo Pisano, Chief People Officer, Galp
Helen and Dave have a unique understanding of AI technology, its business opportunities and its effect on people and society. They have a knack for pulling disparate pieces together in a way that helps people understand the bigger picture.
Kevin Delaney, Co-President and Editor-in-Chief, Quartz
The incredible workshop session led by Sonder Studio at the 2020 Talent Summit was not only thought-provoking, engaging, and innovative, but came with practical takeaways. Feedback on the workshop from summit attendees was excellent. The Edwards, and their Redmond Proficiency Academy team of students, knocked it out of the park!
Todd Nell, Director, State of Oregon Workforce and Talent Development Board
